Ashley Hoyuela

Loyola University of New Orleans

New Orleans, LA • Bachelor of Arts, Graphic Design

Archbishop Chapelle High School

Metairie, LA

Manager - Web Design & Development

Manages web design content and design functions; including the delegation of responsibilities and administrative duties for web development and design team members. Facilitates the day-to-day operation of the infrastructure and functionality of the external website, Ochsner.org and other digital marketing systems. Oversees installation and support of technology, server infrastructure and mobile platforms and technology related add-ons for the website. Conceptualizes, designs, and delegates edits for website content. Manages online strategy, performs analysis of assigned applications and user experience activities. Facilitates training, professional development and quality improvement activities for web development and team members.

Creative Director

As the Creative Director, I was responsible for leading the Front End Development team, developing creative guidelines and directing and managing creative work throughout the company, including our P3 Platform. I specialized in the direction and development of web-based projects and applications, UX/UI design, and front end development. Responsibilities Included: ∙ Establishing creative direction and guidelines for the company ∙ Leading and inspiring the Front End Development department ∙ Managing multiple projects from concept through completion ∙ Gathering project requirements and creating estimates ∙ Providing quality control over concepts and projects ∙ Working with the Marketing, Application Development and Account Services departments making sure clients’ needs are being met while adhering to project requirements, timeline, messaging and budget

Design & Web Development Manager

Working closely with the Creative Director, I managed multiple print and web projects from concept through completion making sure all requirements and needs of the customer and project were being met.

Senior Designer

I was the lead designer on several web and print projects with clients such as Ochsner, the Audubon Institute and the Tulane School of Science and Engineering. I was responsible for creating and delivering project concepts and designs while working in conjunction with a programmer and project managers. I specialized in development of web content within various Content Management Systems and Email Marketing platforms.

Graphic Designer

I was the lead designer on several web and print projects with clients such as Ochsner, the Audubon Institute and the Tulane School of Science and Engineering. I was responsible for creating and delivering project concepts and designs while working in conjunction with a programmer and project managers. I specialized in development of web content within various Content Management Systems and Email Marketing platforms.

Brokerage Department Intern

My main duty was the organization and clean-up of all account files. My tasks included rectifying missing / lost files and developing and implementing a new strategy for the organization of 5,000+ files.

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